November 12, 2019
In October 2019 the National Food Strategy led Henry Dimbleby, ask the UK to share it's view and ideas on how to fix our broken food system. Here is my response, which is focused on demand.
A food strategy for the UK needs to address three inseparable issues, the h...
July 22, 2019
Here’s something you don’t see everyday…..a newsletter from Living Loud, hmmm… where to start?
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Advertising - Communications - Technology
Wonders of our age that have immense power to influence human behaviour.
At Living Loud we’d like to...
June 21, 2019
I’m rarely found praising the Advertising Standards Authority (ASA), but praise where it is due, their Monitoring Report on Online HFSS Ads (1), is a good first crack at deploying automated avatars to monitor online advertising – it also blows to smithereens the obviou...
December 14, 2018
Yesterday I made a speech at the International Diabetes Summit which ruffled a few feathers, for those not there here is my speech in full:
It's 12.30
We’ve been here for over 2 hours
We’ve had 12 speakers
Yet I am the first speaker who actually has type 2 diabetes.
I guess...
November 6, 2018
Our kids are glued to video channels, online games and social media.
Recent research from Canada shows that Canadian kids are exposed to a staggering 5,772 food adverts a year on apps such as Facebook, Instagram, Snapchat, Twitter and YouTube. That’s 15 per day. A sta...
September 19, 2018
Last week the government rolled out the second consultation for childhood obesity plan chapter 2…..calorie labelling in the out-of-home sector. We're calling for it to be driven by the needs of real people.
One of our guiding principles is to empower people to make info...
August 31, 2018
The Obesity Health Alliance’s 2017 ‘Watershed Moment’ report showed that 59% of advertising run during early evening family shows were for high fat, sugar and salt (HFSS) products which would not be allowed to run during children’s TV shows [i]. If you bear in mind th...
May 25, 2018
In 1962 the Royal College of Physicians called for a ban on the advertising of tobacco, but it wasn’t until 2012 that we final regulated away the last of it. For 50 years a fast moving and highly innovative advertising industry ducked and weaved its way around each gen...
May 21, 2018
In the world of grocery front of pack design is widely considered the single most influential form of marketing, often choices are changed at point of purchase, particularly for incremental items such as snacks.
In our second marketing insider’s guide to developing effe...
May 17, 2018
Exciting times - a head of steam is building for a new generation of regulations to restrict the marketing of junk food. Sadiq Khan announced his plans last week and Nicola Sturgeon followed this week.
As the conversation moves from why to how we offer a marketing insi...
