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    Living Loud 2019

    Our mission is to help people live longer, healthier and happier lives by overcoming, preventing and managing  lifestyle illness.  Here we share our understanding and ideas.

    WE THINK

    National Food Strategy

    National Food Strategy

    In October 2019 the National Food Strategy led Henry Dimbleby, ask the UK to share it's view and ideas on how to fix our broken food syst...
    2019 Newsletter

    2019 Newsletter

    Here’s something you don’t see everyday…..a newsletter from Living Loud, hmmm… where to start? ****************************** Advertising...
    What does the ASA report on online advertising tell us?

    What does the ASA report on online advertising tell us?

    I’m rarely found praising the Advertising Standards Authority (ASA), but praise where it is due, their Monitoring Report on Online HFSS A...

    International Diabetes Summit 2018

    Yesterday I made a speech at the International Diabetes Summit which ruffled a few feathers, for those not there here is my speech in ful...
    Insiders Guide: Regulating Online

    Insiders Guide: Regulating Online

    Our kids are glued to video channels, online games and social media. Recent research from Canada shows that Canadian kids are exposed to ...
    Out of home calorie labelling.

    Out of home calorie labelling.

    Last week the government rolled out the second consultation for childhood obesity plan chapter 2…..calorie labelling in the out-of-home s...
    How junk food adverts are designed to appeal to families

    How junk food adverts are designed to appeal to families

    The Obesity Health Alliance’s 2017 ‘Watershed Moment’ report showed that 59% of advertising run during early evening family shows were f...
    Insider’s Guide: Permission-based regulations

    Insider’s Guide: Permission-based regulations

    In 1962 the Royal College of Physicians called for a ban on the advertising of tobacco, but it wasn’t until 2012 that we final regulated ...
    Insider's Guide: Regulating package design & labeling

    Insider's Guide: Regulating package design & labeling

    In the world of grocery front of pack design is widely considered the single most influential form of marketing, often choices are change...
    Insider's Guide: Regulating Promotions

    Insider's Guide: Regulating Promotions

    Exciting times - a head of steam is building for a new generation of regulations to restrict the marketing of junk food. Sadiq Khan annou...
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