Mission

Our mission is to stem the onset and degeneration of diabetes through positive eating. We strive to give consumers the choice, direction and desire to choose tasty and exciting foods which are low in sugar.

About me

I spent 20 years working in the marketing of the biggest food brands. In 2013 I was diagnosed with Type 2 diabetes. Now i am a crusade to use my experience in food marketing to stem the onset of diabetes.

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Facts

In 1980 there were 108m diabetics. Now there are 422m and forecast to rise to 600m by 2035. If we are going to defeat diabetes we need to understand the facts, check out my fact files.

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