Living Loud supports campaigns with our skills in digital technology, creativity and communications. We aim to engage, inspire and support people to overcome illness and to prevent the suffering happening in the first place.
Its our first full year, and we have huge plans:
We believe that the marketing of junk food to children needs to stop. We need to return choice in children’s food to parents and away from the undue influence of business. We believe that government has a responsibility to provide a regulatory framework which allows the food industry to prosper on an even playing field. Through our lobbying, media work and campaigning we will raise awareness and support constructive solutions to this challenge.
We will work with front line public health teams to prevent and manage childhood obesity. We believe that insight, technology and creative communications has a vital role to inspire, empower and support families. We are particularly interested in looking at how parents are informed and supported following the National Child Measurement Programme.
Poverty & Type 2 Diabetes
We know that type 2 diabetes can be managed and reversed through a healthy diet. We fear that a diet likely to improve blood glucose management is difficult to achieve for those on a low budget and who may also have modest facilities and limited cooking skills. We will study this challenge, publish our findings and campaign for better support for people facing the double challenge of poverty and type 2 diabetes.
We have joined forces with The Food Foundation, Hugh-Fearnley-Whittingstall, Jamie Oliver, and leaders from agriculture, industry and advertising to inspire the UK to eat more vegetables. Only 20% of our kids, and only 5% of teens eat enough veg.
Type 2 Diabetes
There are 4.5m people in the UK with diabetes and another 12m at risk of diabetes. We have to turn the tide, what better place to start than the beach. We want to make Brighton the least diabetic city in the UK. Using a whole system approach which combines healthy eating with high profile communications aimed at the whole community. Over the next few years we aim to reduce new cases of type 2 diabetes, improve the glucose control of those that have diabetes and change attitudes in the wider society. In 2017 we have united multiple stakeholders behind our strategy in 2018 we’re looking for funding to make this great project a reality.
We launched with a simple vision to reform marketing and put it to good use.
We’ve been working with the Centre for Social Justice and other food and health organisations on a report and policy recommendations on childhood obesity, particularly in our most deprived communities.
We have particularly pushed for greater education and CPD on nutrition and lifestyle for health professionals, increased restrictions on advertising junk food to children and simpler and clearer labelling on all food.
We worked with the Children’s Food Campaign and the Advertising Standards Authority to define new regulations to ban junk food advertising online. We offered our support and insider advice to our friends at Action on Sugar, the Obesity Health Alliance, Cancer Research UK and Jamie Oliver Foundation. We spoke at many conferences, committee meetings and in the media to build awareness of the sugar and need to reform the advertising of junk food?
In 2017 we worked with the Centre for Social Justice and other food and health organisations on a report and policy recommendations on childhood obesity, particularly in our most deprived communities. We particularly pushed for greater education and CPD on nutrition and lifestyle for health professionals, increased restrictions on advertising junk food to children and simpler and clearer labelling on all food. The report was published in December and informs the ongoing debate today.
SUGAR SMART is a campaign run by Jamie Oliver and Sustain. It helps local authorities, organisations, workplaces and individuals to reduce the amount of sugar we all consume. The Living Loud team worked with SUGAR SMART to roll the programme out nationwide and to design and develop a pioneering web-based grassroots activation platform. The programme has now been extended to 60 cities in the UK and continues to do amazing work.