WE ACT

Living Loud supports campaigns with our skills in digital technology, creativity  and communications. We aim to engage, inspire and support people to overcome illness and to prevent the suffering happening in the first place.

2019

Its time to scale up, here are our plans

Advertising Reform

We believe that the marketing of junk food to children needs to stop. We need to return choice in children’s food to parents and away from the undue influence of business. We believe that government has a responsibility to provide a regulatory framework which allows the food industry to prosper on an even playing field. Through our lobbying, media work and campaigning we will raise awareness and support constructive solutions to this challenge.

We are working with Jamie Oliver on #Adenough and with Hugh-Fearnley Whittingstall on #BritainsFatFight.

Veg Power

We believe that the marketing of junk food to children needs to stop. We need to return choice in children’s food to parents and away from the undue influence of business. We believe that government has a responsibility to provide a regulatory framework which allows the food industry to prosper on an even playing field. Through our lobbying, media work and campaigning we will raise awareness and support constructive solutions to this challenge.

We are working with Jamie Oliver on #Adenough and with Hugh-Fearnley Whittingstall on #BritainsFatFight.

Type 2 Diabetes

There are 4.5m people in the UK with diabetes and another 12m at risk of diabetes. We have to turn the tide, what better place to start than the beach. We want to make Brighton the least diabetic city in the UK.   Using a whole system approach which combines healthy eating with high profile communications aimed at the whole community. Over the next few years we aim to reduce new cases of type 2 diabetes, improve the glucose control of those that have diabetes and change attitudes in the wider society. In 2017 we have united multiple stakeholders behind our strategy in 2018 we’re looking for funding to make this great project a reality.

Veg Power

We believe that the marketing of junk food to children needs to stop. We need to return choice in children’s food to parents and away from the undue influence of business. We believe that government has a responsibility to provide a regulatory framework which allows the food industry to prosper on an even playing field. Through our lobbying, media work and campaigning we will raise awareness and support constructive solutions to this challenge.

We are working with Jamie Oliver on #Adenough and with Hugh-Fearnley Whittingstall on #BritainsFatFight.

2018

Our first full year, and what a year it was:

Advertising Reform

We believe that the marketing of junk food to children needs to stop. We need to return choice in children’s food to parents and away from the undue influence of business. We believe that government has a responsibility to provide a regulatory framework which allows the food industry to prosper on an even playing field. Through our lobbying, media work and campaigning we will raise awareness and support constructive solutions to this challenge.

We are working with Jamie Oliver on #Adenough and with Hugh-Fearnley Whittingstall on #BritainsFatFight.

Veg Power

We joined forces with The Food Foundation, Hugh-Fearnley-Whittingstall, Jamie Oliver, and leaders from agriculture, industry and advertising to inspire the UK to eat more vegetables. Only 20% of our kids, and only 5% of teens eat enough veg.  

2017

We launched with a simple vision to reform marketing and put it to good use.

We worked with the Children’s Food Campaign and the Advertising Standards Authority to define new regulations to ban junk food advertising online. We offered our support and insider advice to our friends at Action on Sugar, the Obesity Health Alliance, Cancer Research UK and Jamie Oliver Foundation. We spoke at many conferences, committee meetings and in the media to build awareness of the sugar and need to reform the advertising of junk food?

Advertising Reform

In 2017 we worked with the Centre for Social Justice and other food and health organisations on a report and policy recommendations on childhood obesity, particularly in our most deprived communities. We particularly pushed for greater education and CPD on nutrition and lifestyle for health professionals, increased restrictions on advertising junk food to children and simpler and clearer labelling on all food. The report was published in December and informs the ongoing debate today.

Childhood Obesity

SUGAR SMART is a campaign run by Jamie Oliver and Sustain. It helps local authorities, organisations, workplaces and individuals to reduce the amount of sugar we all consume. The Living Loud team worked with SUGAR SMART to roll the programme out nationwide and to design and develop a pioneering web-based grassroots activation platform. The programme has now been extended to 60 cities in the UK and continues to do amazing work.

Sugar Smart