WE SAY
We campaign on issues relating to lifestyle health, particularly on the reform of junk food marketing to children, social inequality in health and creating a healthier environment for everybody. Here's is a taste of our recent press coverage.
PRESS COVERAGE
Making healthy eating easier: Tesco and Jamie Oliver promote healthy diets
September 10, 2018
With the announcement that Jamie Oliver will be working with Tesco to promote healthy diets Living Loud calls for those recipes to be affordable and accessible to families who may have less budget, time or cooking skills.
Talking low carb management of Type 2 Diabetes and how we get the UK eating more veg
Dan Parker talking with Sarah Walker on Radio Berkshire
July 31, 2018
Dan Parker talks about managing type 2 diabetes, the need for reform of junk food marketing and our work with Veg Power
Positive News: From fast food ad man to nutrition evangelist
May 14, 2018
As a successful advertising executive, Dan Parker helped companies like Coca-Cola and McDonald’s shift fizzy drinks and fast food. But when diagnosed with type 2 diabetes, he quit ad land. Parker now uses his insight to tackle obesity
The Sun: FILLING UP? How paying for petrol at the pump could stop you getting FAT
May 09, 2018
NEXT time you fill up your petrol tank you should pay at the pump to stop yourself getting fat, experts say.
Paying for petrol in store leaves you open to the temptation of buying chocolates and sweets, one of the country’s leading obesity experts has said.
Campaign: AA's Stephen Woodford faces fierce questions on junk food ads from Parliament
May 09, 2018
Advertising Association chief executive Stephen Woodford made the case against tougher restrictions on advertising of foods high in fat, salt or sugar to the House of Commons Health and Social Care Committee yesterday.
Woodford appeared alongside Shahriar Coupal, director of the Committees of Advertising Practice, and three figures advocating new regulations: Dr Emma Boyland of the University of Liverpool; Professor Russell Viner from the Obesity Health Alliance; and Dan Parker, former marketer and chief executive of Living Loud, a collective of health, digital and creative professionals working to promote healthy living.
Hugh's Letter: We joined other health specialists signing a letter to Jeremy Hunt
May 09, 2018
Dear Jeremy Hunt,
I’m sorry you declined to meet me in person to discuss the national obesity crisis for my BBC One series.
Here are the questions that I wanted to ask you face-to-face. I believe they are urgent questions which the government needs to respond to, and which our audience and contributors will expect you to answer.
British Medical Journal: Junk food advertising ban is failing children, MPs hear
May 09, 2018
Rules introduced to prevent advertising of unhealthy “junk” food to children are too limited and are failing to stop children seeing such advertisements, experts and campaigners have told MPs.
MPs on the parliamentary health and social care committee quizzed academics, industry figures, and third sector groups during an evidence session on 8 May for their inquiry into childhood obesity.
The Sun: JUNK ADS 'SCANDAL' Child obesity fuelled by junk food ads on Google, Facebook and YouTube, health campaigner warns
May 08, 2018
CHILDHOOD obesity is being fuelled by junk food ads on Google, Facebook and YouTube – despite a ban on kids being targeted.
MPs were told our strict advertising rules are a “shocking sham” that are failing to stop internet giants pushing bad diets on youngsters.
The Times: We’re going to make vegetables sexy, says Levi’s ad guru
May 05, 2018
Sexy advertising could do for vegetables what Nike has done for running, according to the British advertising guru recruited to improve their image. The “eat your greens” message has backfired by causing children to regard eating vegetables as a chore, said Sir John Hegarty, who created the Levi’s launderette advert in 1985, in which a man strips to his underwear. Sir John, 73, also created the Flat Eric advert for Levi’s.
The Times: Get access now Man behind Audi ad campaign markets vegetables to children
May 03, 2018
One of Britain’s advertising gurus has been recruited to market vegetables in the drive to improve children’s diets.
Sir John Hegarty, the man behind Audi’s “Vorsprung durch Technik”, is backing the Veg Power crowdfunding campaign to show that creative marketing can encourage children to eat their greens. He argues that “advertising for good” can play a role in ending a situation where 80 per cent of children do not get enough fruit and veg.
The Times: Living Loud joins 28 other health leaders calling for further action to reduce childhood obesity
March 05, 2018
Sir, As your report “Millennials are fattest generation in history” (Feb 26) indicates, obesity is rarely out of the news. Statistics show there are now 12.3 million people at increased risk of type 2 diabetes and that the most deprived five-year-olds are more than twice as likely to be obese than their well-off counterparts.
The Drum: How one veteran junk food marketer is recasting ad land’s role in the obesity crisis
January 18, 2018
After decades promoting high-sugar, salt and fat foods, marketer Dan Parker is urging the industry to own up to its role in the rise of diseases such as obesity and diabetes – and asking them to donate their talents to promote nutritional remedies.
Daily Mail: Mind games junk food giants use to make us eat more
January 16, 2018
For two decades, I was a marketing executive working with the biggest names in the junk food industry.
My job was to use insight, technology and creativity to influence people to eat more and more of my clients’ products.
I was a child of the glory days of the advertising industry. We were ambitious, arrogant and ignorant; inside our Soho bubble we had no idea of the devastating harm our work was causing.
The Times: Big corporations are still pushing sugar and junk food ‘to protect profits’
January 03, 2018
Big food corporations are still trying to persuade people to eat more sugar and junk food to protect their profits, according to a former advertising executive who spent two decades working in the industry.
The Guardian: Child obesity campaigners in row over new report’s lack of teeth
December 17, 2017
Centre for Social Justice accused of omitting key recommendations to the benefit of the food industry over the health of youngsters.
A row has broken out over publication of a major report into child obesity, which campaigners claim has been derailed by the food industry after it dropped tough curbs on the advertising of junk food.
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