We campaign on issues relating to lifestyle health, particularly on the reform of junk food marketing to children, social inequality in health and creating a healthier environment for everybody. Here's is a taste of our recent press coverage.


Our CEO Dan Parker discusses "healthy" snack bars with Hugh Fearnley-Whittingstall

January 10, 2019

Watch Britain's Fat Fat as our CEO Dan Parker discusses the marketing tricks used by so called healthy snack bars (27:30)

Up close and personal with Dan Parker

December 05, 2018

Keith Vaz MP gets under the skin of what makes Dan Parker, Living Loud CEO tick

Diabetes UK in tie-up with Britvic, maker of Pepsi and Tango

November 25, 2018

Living Loud helps The Sunday Times expose the scandal of Diabetes UK funding from a fizzy drinks company

7 in 10 adults favour blanket ban on junk food advertising to kids

November 07, 2018

Seven out of ten adults favour a blanket ban on advertising unhealthy foods and drinks to children, according to a poll for the Irish Heart Foundation.

Seven out of 10 adults ‘support blanket ban on junk food advertising’

November 07, 2018

We join the Irish Heart Foundation campaign calling on industry to stop targeting children with unhealthy products

ITV and Veg Power teaming up on new advertising initiative to get the nation eating veg

October 09, 2018

ITV and Veg Power are joining forces to launch a major new national campaign to change the way people think and feel about vegetables, with the aim of inspiring us all to eat more veg.

Veg ad campaign to debut on ITV in the new year

October 08, 2018

An ad campaign designed to promote the benefits of eating veg will finally hit TV screens in 2019 after winning support from ITV

ITV plans ad campaign to get UK devouring vegetables

October 08, 2018

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Making healthy eating easier: Tesco and Jamie Oliver promote healthy diets

September 10, 2018

With the announcement that Jamie Oliver will be working with Tesco to promote healthy diets Living Loud calls for those recipes to be affordable and accessible to families who may have less budget, time or cooking skills.

Talking low carb management of Type 2 Diabetes and how we get the UK eating more veg

Dan Parker talking with Sarah Walker on Radio Berkshire

July 31, 2018

Dan Parker talks about managing type 2 diabetes, the need for reform of junk food marketing and our work with Veg Power

Obesity report turns flabby after Asda objects

May 27, 2018

A think tank dumped proposals for a tax on junk food and tough marketing curbs to combat child obesity after objections from Asda, one of its corporate donors.

Radio Times: Jamie Oliver: TV adverts can be good – if they’re selling healthy food

May 15, 2018

I’ve been in this game for nearly 20 years now. It’s been incredible to work in the food industry for all that time, and I’ve learnt so much. But some lessons have been harder to learn than others.

Positive News: From fast food ad man to nutrition evangelist

May 14, 2018

As a successful advertising executive, Dan Parker helped companies like Coca-Cola and McDonald’s shift fizzy drinks and fast food. But when diagnosed with type 2 diabetes, he quit ad land. Parker now uses his insight to tackle obesity

Sky News: London Mayor junk food advertising annoucement

May 11, 2018

Interview with Dan Parker on London Mayor junk food advertising announcement and the opportunity to use advertising to inspire kids to eat more vegetables

The Sun: FILLING UP? How paying for petrol at the pump could stop you getting FAT

May 09, 2018

NEXT time you fill up your petrol tank you should pay at the pump to stop yourself getting fat, experts say.

Paying for petrol in store leaves you open to the temptation of buying chocolates and sweets, one of the country’s leading obesity experts has said.

Campaign: AA's Stephen Woodford faces fierce questions on junk food ads from Parliament

May 09, 2018

Advertising Association chief executive Stephen Woodford made the case against tougher restrictions on advertising of foods high in fat, salt or sugar to the House of Commons Health and Social Care Committee yesterday.

Woodford appeared alongside Shahriar Coupal, director of the Committees of Advertising Practice, and three figures advocating new regulations: Dr Emma Boyland of the University of Liverpool; Professor Russell Viner from the Obesity Health Alliance; and Dan Parker, former marketer and chief executive of Living Loud, a collective of health, digital and creative professionals working to promote healthy living.

Hugh's Letter: We joined other health specialists signing a letter to Jeremy Hunt

May 09, 2018

Dear Jeremy Hunt,

I’m sorry you declined to meet me in person to discuss the national obesity crisis for my BBC One series.

Here are the questions that I wanted to ask you face-to-face. I believe they are urgent questions which the government needs to respond to, and which our audience and contributors will expect you to answer.

British Medical Journal: Junk food advertising ban is failing children, MPs hear

May 09, 2018

Rules introduced to prevent advertising of unhealthy “junk” food to children are too limited and are failing to stop children seeing such advertisements, experts and campaigners have told MPs.

MPs on the parliamentary health and social care committee quizzed academics, industry figures, and third sector groups during an evidence session on 8 May for their inquiry into childhood obesity.

The Grocer: Tesco, Sainsbury's & Birds Eye back Veg Power campaign

May 09, 2018

Tesco, Sainsbury's and Birds Eye have joined with the NFU and AHDB in pledging support for the Food Foundation's Veg Power crowdfunding campaign.

The Sun: JUNK ADS 'SCANDAL' Child obesity fuelled by junk food ads on Google, Facebook and YouTube, health campaigner warns

May 08, 2018

CHILDHOOD obesity is being fuelled by junk food ads on Google, Facebook and YouTube – despite a ban on kids being targeted.

MPs were told our strict advertising rules are a “shocking sham” that are failing to stop internet giants pushing bad diets on youngsters.

Appearing as a witness before the Health & Social Care Committe

May 08, 2018

Dan Parker appears as a witness before the Health & Social Care Committee investigation into childhood obesity.

The Telegraph: 'Shocking sham' sees junk food ads targeted at children on Facebook

May 08, 2018

Advertising has no impact on obesity, industry chiefs have claimed, as they were accused of presiding over a “shocking sham” which fails to protect children from ads on Facebook.

The Times: We’re going to make vegetables sexy, says Levi’s ad guru

May 05, 2018

Sexy advertising could do for vegetables what Nike has done for running, according to the British advertising guru recruited to improve their image. The “eat your greens” message has backfired by causing children to regard eating vegetables as a chore, said Sir John Hegarty, who created the Levi’s launderette advert in 1985, in which a man strips to his underwear. Sir John, 73, also created the Flat Eric advert for Levi’s.

The Times: Get access now Man behind Audi ad campaign markets vegetables to children

May 03, 2018

One of Britain’s advertising gurus has been recruited to market vegetables in the drive to improve children’s diets.

Sir John Hegarty, the man behind Audi’s “Vorsprung durch Technik”, is backing the Veg Power crowdfunding campaign to show that creative marketing can encourage children to eat their greens. He argues that “advertising for good” can play a role in ending a situation where 80 per cent of children do not get enough fruit and veg.

Food Navigator: ‘Stop lecturing and start inspiring’: UK fund targets veg marketing

May 03, 2018

A fundraising initiative, Veg Power, has been launched in the UK with the aim of increasing vegetable consumption through marketing that makes vegetables “inspiring”, “fun” and “contemporary”.

Our CEO Dan Parker discusses in-store promotions with Hugh Fearnley-Whittingstall

April 25, 2018

Living Loud CEO Dan Parker discusses retail promotions on BBC1's Britain's Fat Fight (watch at 47:08)

Talking Veg Power!

April 03, 2018

Dan Parker and Kaye Adams discussing the launch of Veg Power and the role of marketing in improving the nations diet. 

The Times: Living Loud joins 28 other health leaders calling for further action to reduce childhood obesity

March 05, 2018

Sir, As your report “Millennials are fattest generation in history” (Feb 26) indicates, obesity is rarely out of the news. Statistics show there are now 12.3 million people at increased risk of type 2 diabetes and that the most deprived five-year-olds are more than twice as likely to be obese than their well-off counterparts.

The Drum: How one veteran junk food marketer is recasting ad land’s role in the obesity crisis

January 18, 2018

After decades promoting high-sugar, salt and fat foods, marketer Dan Parker is urging the industry to own up to its role in the rise of diseases such as obesity and diabetes – and asking them to donate their talents to promote nutritional remedies.

Sky News: Junk food marketing debate

January 16, 2018

Dan Parker interview on Sky News about childhood obesity and the need for reform of junk food marketing

Daily Mail: Mind games junk food giants use to make us eat more

January 16, 2018

For two decades, I was a marketing executive working with the biggest names in the junk food industry. 

My job was to use insight, technology and creativity to influence people to eat more and more of my clients’ products.

I was a child of the glory days of the advertising industry. We were ambitious, arrogant and ignorant; inside our Soho bubble we had no idea of the devastating harm our work was causing.

The Times: Big corporations are still pushing sugar and junk food ‘to protect profits’

January 03, 2018

Big food corporations are still trying to persuade people to eat more sugar and junk food to protect their profits, according to a former advertising executive who spent two decades working in the industry.

Daily Mail: Big food is like big tobacco'

January 03, 2018

'Big food is like big tobacco': Former McDonald's advertising exec reveals the tricks food manufacturers use to persuade the public to eat supersized portions that fuel the obesity crisis

The Guardian: Former advertising executive reveals junk food-pushing tactics

January 02, 2018

Dan Parker spent two decades working with ‘big food’ corporations – until obesity-related type 2 diabetes made him decide to change direction

The Guardian: Child obesity campaigners in row over new report’s lack of teeth

December 17, 2017

Centre for Social Justice accused of omitting key recommendations to the benefit of the food industry over the health of youngsters. 


A row has broken out over publication of a major report into child obesity, which campaigners claim has been derailed by the food industry after it dropped tough curbs on the advertising of junk food.

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